Baby Boomers: They’re Far From Homogenous
You’d think we’d know everything about Baby Boomers by now, right? Wrong. Here some insights about the demographic you may not know. I came across them while completing a case study about marketing...
View ArticleCanada’s Lead in Online Banking Might Be Key to Marketing Success
It’s no surprise that Canada leads the world in online banking usage. It’s a testament to information I found while reporting a two-part special report on marketing to Canadians. They have better...
View ArticleMeasuring Reach of Blogs and Influencers Still Difficult
Measuring influencer reach and blog impressions is probably one of the most challenging aspects of entering a Web 2.0 strategy today. So, you created a social media campaign with outreach to...
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